1. Overview

1.1 Motorcycle Performance Store may collect, retain, and use personal data or information about individuals for specific and lawful purposes, which may include customers and suppliers. This privacy notice explains how we comply with data protection obligations and strive to protect your personal information. It details how we collect, use, and ultimately delete personal and sensitive data according to data protection principles.

1.2 We are dedicated to fulfilling our data protection obligations and understand that your personal data is important to you. We are committed to collecting and using data responsibly, accurately, and safely.

1.3 We also aim to be concise, clear, and transparent about how we obtain, use, and handle your personal information and what we do when it is no longer needed. This transparency builds trust and demonstrates our commitment to the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).


2. Our Details

2.1 Motorcycle Performance Store is registered as a ‘data controller’ with the Information Commissioner’s Office (ICO). Registration number: 8014433.

Head Office Address:

Motorcycle Performance Store,
Bank Street, Coleford, Gloucestershire,
GL16 8BA


3. Purpose of Processing

3.1 We collect, store, and use personal data provided by you to deliver our services. The amount and type of data we hold depend on the specific services you require. We will only ask for the necessary information needed for the service being provided.


4. Definitions

4.1 Personal Data: Any information that can identify a person directly or indirectly, such as a name, identification number, location data, or online identifier.

4.2 Special Categories of Personal Data: Sensitive information, including health and financial data, and data such as biometric or genetic data.

4.3 Processing: Actions involving data, including obtaining, recording, storing, amending, or deleting it.

4.4 Data Subject: The individual to whom the personal data relates.

4.5 GDPR: General Data Protection Regulation (Regulation (EU) 2016/679).

4.6 ICO: Information Commissioner’s Office, the UK's governing body for data protection.


5. Conditions of Processing

5.1 We process your personal data in line with six data protection principles designed to protect your rights and ensure that we:

  • a) Process data lawfully, fairly, and transparently.
  • b) Use data for specified, explicit, and legitimate purposes.
  • c) Collect only relevant and necessary data.
  • d) Maintain accurate and up-to-date data.
  • e) Retain data only as long as necessary.
  • f) Ensure data security using suitable measures.

6. Lawfulness of Processing

6.1 Processing of personal data is lawful when at least one of the following applies:

  • a) Consent has been given.
  • b) Processing is required for contract performance.
  • c) Processing is necessary for legal compliance.
  • d) Processing protects vital interests.
  • e) Processing serves a public interest task.
  • f) Processing is for legitimate interests.

6.2 In determining lawful processing:

  • We ensure necessity for the purpose.
  • We document our decision.
  • We inform data subjects through a privacy notice.
  • For sensitive data, we identify a lawful condition.

7. Processing ‘Special Categories’ of Personal Data

7.1 Certain sensitive data requires stricter handling.7.2 Processing is prohibited unless a condition (e.g., explicit consent, legal obligation) applies.


8. Consent

8.1 We may require your specific, informed consent for certain services. You can withdraw consent by contacting the data protection officer at steve@motorcycleperformancestore.co.uk.


9. Data Protection Impact Assessments (DPIAs)

9.1 We assess potential risks before high-risk processing.


10. Retention

10.1 Data is retained only as long as necessary for its purpose.


11. Security

11.1 We employ technical and organisational measures to secure data.


12. International Transfers

Motorcycle Performance Store does not transfer personal data outside the EEA.


13. Staff Administration

13.1 We process staff data for employment and administrative purposes.


14. Information Sharing

14.1 Data may be shared with internal teams and external partners for service delivery.


15. Statistical Data/Research

15.1 Data may be processed for research/statistical analysis.


16. Your Rights

16.1 You have rights regarding the data we hold, including access, rectification, and erasure.


17. How to Exercise Your Rights

17.1 Contact us to exercise your rights, with the first copy of data being free.


18. Links to Other Websites

18.1 We encourage reading external website privacy notices.


19. Amendments

19.1 This privacy notice is regularly reviewed and updated.


20. Complaints

20.1 Complaints should first be directed to the data protection officer at steve@motorcycleperformancestore.co.uk. If unresolved, contact the ICO.

Contact Details:

The Information Commissioner,
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 08456 30 60 60
Website: www.ico.org.uk